12 Stats Showing the Power of Video

  1. One minute of video is worth 1.8 million words. (Forrester Research)
  2. Before reading any text, 60% of site visitors will watch a video if available. (Diode Digital)
  3. 56% of consumers believe if a company has a website, it should have video content. (Animoto)
  4. Video search results have a 41% higher click-through than plain text results. (Animoto)
  5. Youtube has become the 2nd largest search engine – bigger than Bing, Yahoo, Ask, and AOL combined. (Etail Insights)
  6. 80% of consumers say a video showing how a product or service works is important when learning about the company. (Animoto)
  7. 50% of marketers consider customer testimonials, explainer tutorial videos, and demonstration videos the most effective types of video content used. (Asend2)
  8. 63% on consumers say companies who use video know how to reach their consumers. (Animoto)
  9. People stay 2 minutes longer on your site if you have video content. (ComScore)
  10. Online video accounts for 50% of mobile traffic, and is predicted to become 82% by 2018. (Cisco)
  11. 4 out of 5 consumers day demo videos are helpful. (Animoto)
  12. Your website is 50 times more likely to appear on the first page of a search engines results page if it includes video. (Forrester Research)